My First Fashion Night Out

Global Fashion Brands @ Opia Lounds #FNO

Preparing for Fashion Night Out is no easy feat.  There are plenty of places to see and people to meet, not to mention celeb spotting everywhere, models in designers very best and of course the crowd goers who are only there for the complimentary drinks.

Trying to avoid the crowds and the usual hustle and bustle that is Midtown Manhattan, I entered the Opia Lounge on 57th and Lex to take a gander at what they had to offer.  The partay was hosted by the New York Post (swanky) and Farasha Boutique featuring independent fashion and beauty brands.
LypSyl was my first stop in the small, crowded lounge which is a semi-new to market, all-natural lip balm.  It comes in a neat compact case and is made with pure Swedish beeswax to help moisturize, soften and protect your lips.  “It works like magic,” said Deirdre Williams, Director of Marketing for Lornamead, ” It’s long-lasting and there is no need to reapply.”  She recommends the best time to use it for optimal effects is right before you go to sleep.  For a company that has been around for 100 years, they sure know how to make a long-lasting, moisturizing lip balm.  Find out more about LypSyl at : http://www.lypsylhome.com.

Kiss nails have been around for as long as I can remember.  For a complimentary Kiss manicure the line went through the entire party for a chance at walking out with fresh press on nails.  The other long line was for the complimentary Kiss False Eyelash application.  The little Beauty Bar section of the lounge also consisted of Kroma makeup which the makeup artist assured was all natural.

SAVA @ Opia Lounge #FNO

SAVA caught my eye with its tie-dyed dress.  It wasn’t your typical hippie inspired tie-dye.  It was chic, stylish, RTW and get this…one of a kind.  SAVA is an ethical clothing and accessories brand that was built on the platform of effortless, individual style and social consciousness.  It’s locally made in Philly in its very own garment factory that houses about ten employees.  Since all pieces are made by hand, specifically the tie-dye dress (hand dipped by the designer herself) none of them look the same.  With this fair trade collection, you have yourself a bunch of one-of-a-kind pieces at reasonable prices.  My one friend purchased the tie-dyed dress and my other friend purchased a handmade sweater dress.  Possibly one of my favorite designers of the entire night.  Check out their collection here.

Our next stop on the agenda was Bloomingdales, specifically to find some champagne.  Instead we found an excruciatingly long line for Rachel Zoe, some Playboy Bunnies waiting for Eddie Cibrian and little pockets of individual events that kept the chaos to a minimum.  We made our rounds and found a GQ party with a contest where you could win one of three prizes.  Long story short, out of all of the prizes I walked away with a Mark Sanchez signed football.  My initial reaction was WTF am I going to do with this, my fiance is a Giants fan…

After Bloomingdales we headed toward Madison Ave for some Stuart Weitzman action.  Bummed it was an invitation only event we gazed in the window at the fabulous shoes as well as said goodbye to any chance of meeting Michelle Tractenberg and Hayden Pannitiere.  On the way to the Coach event, we passed Mullbery.  Mullberry posed to be an excellent stop as they had giveaways every 30 minutes, a tarot card reader, manicures and mojitos–basically, the recipe for a guaranteed good time.  On display on the shelves was Mulberry’s Fall 2011 Collection with many plum, mauve and gray hues to speak of.  The yummy purses and wallets were on par with the collection of RTW dresses and blouses on display as well.

Mullbery Totes #FNO

We were running a tad late but only had to walk a few doors down to the Coach event where seven fashion bloggers were making an appearance.  Each blogger (The Glamourai, Into the Gloss, Tales of Endearment, Man Repeller, Hanneli, The Chriselle Factor, The Blay Report) designed their very own limited edition 1973 Coach Duffle.  The duffle is so classic and timeless  it can be passed down through families for years to come.  It was there that I met up with my bestie, Meg from Meg’s Mumbo and chatted a bit about the crazy crowd and hot duffles before she jetted off to another party.  We caught a glimpse of the back of Seth Meyers head and then decided to call it a night.

Me and Meg @ COACH #FNO

Gripes with My First FNO

As a born marketer, and as someone who has worked in all facets of the media industry (former editor, PR, advertising etc) there weren’t many incentives to “buy” at any of the locations I visited.  A simple 20% across the board would have made a difference or a sweet free gift with purchase.  Granted some had free gifts, but there weren’t anything to write home about.  Also I think many of the stores struggled regarding who to cater the event to.  Were they catering to the press, the public or just the people there for the free stuff?  Regardless, there wasn’t enough marketing materials to let the public know what was going on.  The FNO website only went so far with details.  For example, at Bloomingdales I would have liked to see a few maps around the store with each of the events that were going on in each section.

Lessons Learned from My First FNO 

  1. Do NOT carry a large purse, it only gets in the way.  Crossbody it is for next year.
  2. If there are deals, be armed with a clean balance on your credit card.
  3. Bring a good camera.
  4. For press purposes, carry a very small notebook.
  5. Carry a case for business cards.
  6. Wear your hair up.  I swear it’s just easier.
  7. Wear comfy shoes.

So, there you have it.  My very first Fashion Night Out recap.  I would totally do it again, it was so much fun.  Stay tuned for more #NYFW coverage.

Me and Mark. The proof. #FNO

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